Streamline Your Message

Nobody—not even your dog or your mother—has the slightest interest in your commercial for Rice Krispies or Delco batteries or Preparation H. Nor does anybody care about your one-act play, your Facebook page or your new sesame chicken joint at Canal and Tchoupitoulas. It isn’t that people are mean or cruel. They’re just busy. Nobody wants to read your shit. What’s the answer? 1) Streamline your message. Focus it and pare it down to its simplest, clearest, easiest-to-understand form. 2) Make its expression fun. Or sexy or interesting or scary or informative. Make it so compelling that a person would have to be crazy NOT to read it. 3) Apply that to all forms of writing or art or commerce.

STEVEN PRESSFIELD

Art Is a Conversation, Not a Patent Office

Copies have been dethroned; the economic model built on them is collapsing. In a regime of superabundant free copies, copies are no longer the basis of wealth. Now relationships, links, connections, and sharing are. Value has shifted away from a copy toward the many ways to recall, annotate, personalize, edit, authenticate, display, mark, transfer, and engage a work. Art is a conversation, not a patent office. The citation of sources belongs to the realms of journalism and scholarship, not art. Reality can’t be copyrighted.

DAVID SHIELDS

Writing Isn't Meant to Be Sedentary

I spend a good deal of time just in solitude. I’ve always favored studies with a window that looks out into a back lawn, or into some trees, or a garden…. For an enchanted time, I had a window on the 24th floor of an apartment building near NYU, and this was a truly magical interlude, enshrined in the concluding chapters of my next novel, A Book of American Martyrs. A good deal of my imagining time is spent on my feet, however, since I like to walk quickly, and I like to run, whenever possible. Writing isn’t really meant to be a sedentary art, I think. Being in motion is stimulating to the soul.

JOYCE CAROL OATES

The Subtraction of Weight

My working method has more often than not involved the subtraction of weight. I have tried to remove weight, sometimes from people, sometimes from heavenly bodies, sometimes from cities; above all I have tried to remove weight from the structure of stories and from language.... Maybe I was only then becoming aware of the weight, the inertia, the opacity of the world--qualities that stick to writing from the start, unless one finds some way of evading them.

UMBERTO ECO

Local Color

People say I know New York well. Just change 23rd Street in one of my New York stories to Main Street, rub out the Flatiron Building, and put in the Town Hall and the story will fit just as truly in any up-state town. At least, I hope this can be said of my stories. So long as a story is true to human nature all you need do is change the local color to make it fit in any town North, East, South, or West. If you have the right kind of an eye — the kind that can disregard high hats, cutaway coats, and trolley cars — you can see all the characters in the Arabian Nights parading up and down Broadway at midday.

O. HENRY

The Delete Key Is a Boon

The delete key is a boon to any writer who hates a cluttered page, although it makes the word processor the least eternal of all writing instruments. Cross-outs are usually consigned to oblivion. (I prefer to move the rejected phrases to the bottom of the screen, where they are continuously pushed ahead of the text-in-progress like an ever-burgeoning mound of snow before a plow.)

ANNE FADIMAN

Listen Completely

When people talk listen completely. Don’t be thinking what you’re going to say. Most people never listen. Nor do they observe. You should be able to go into a room and when you come out know everything that you saw there and not only that. If that room gave you any feeling you should know exactly what it was that gave you that feeling. Try that for practice. When you’re in town stand outside the theatre and see how the people differ in the way they get out of taxis or motor cars. There are a thousand ways to practice. And always think of other people.

ERNEST HEMINGWAY