Do Good Work

What matters is that you do good work. What matters is that you produce things that are true and will stand. What matters is that the Flaming Lips’s new album is ravishing and I’ve listened to it a thousand times already, sometimes for days on end, and it enriches me and makes me want to save people. What matters is that it will stand forever, long after any narrow-hearted curmudgeons have forgotten their appearance on goddamn 90210. What matters is not the perception, nor the fashion, nor who’s up and who’s down, but what someone has done and if they meant it. What matters is that you want to see and make and do, on as grand a scale as you want, regardless of what the tiny voices of tiny people say.

DAVE EGGERS

The Creative Artist Can Change the World

Figuring out what the public wants, or even what the public is: that’s the job of pollsters and publicists and advertisers. All those people study the marketplace. But the creative artist can change the world. A true writer opens people’s ears and eyes, not merely playing to the public, but changing minds and lives. This is sacred work.

ALLEGRA GOODMAN

Good Writing

I’ve tried to figure out what good writing is. I know it when I read it in other people’s work or my own. The closest I’ve come is that there’s a rhythm to the writing, in the sentence and the paragraph. When the rhythm’s off, it’s hard to read the thing. It’s a lot like music in that sense; there’s an internal rhythm that does the work of reading for you. It almost reads itself. That’s one of the things that’s hard to teach to people. If you don’t hear music, you’re never going to hear it. That internal rhythm in a sentence or a paragraph, that’s the DNA of writing. That’s what good writing is.

SEBASTIAN JUNGER

Give Them What They're Not Expecting

The advice wasn’t to me personally, but I recall hearing Jay-Z say something along the lines of, don’t give people what they want, give them what they’re not expecting. It’s what I’ve always believed and it’s powerful to have your philosophy endorsed. I never want to deliver a novel that I think people are expecting, I love the challenge of creating something unique and surprising. It’s so important to write with freedom.

CECELIA AHERN

It Can Take Years

It can take years. With the first draft, I just write everything. With the second draft, it becomes so depressing for me, because I realize that I was fooled into thinking I’d written the story. I hadn’t—I had just typed for a long time. So then I have to carve out a story from the 25 or so pages. It’s in there somewhere—but I have to find it. I’ll then write a third, fourth, and fifth draft, and so on.

DAVID SEDARIS

Unconscious Processing

Build pockets of stillness into your life. Meditate. Go for walks. Ride your bike going nowhere in particular. There is a creative purpose to daydreaming, even to boredom. The best ideas come to us when we stop actively trying to coax the muse into manifesting and let the fragments of experience float around our unconscious mind in order to click into new combinations. Without this essential stage of unconscious processing, the entire flow of the creative process is broken.

MARIA POPOVA