One Thought Per Sentence

One maxim that my students find helpful is: One thought per sentence. Readers only process one thought at a time. So give them time to digest the first set of facts you want them to know. Then give them the next piece of information they need to know, which further explains the first fact. Be grateful for the period. Writing is so hard that all us, once launched, tend to ramble. Instead of a period we use a comma, followed by a transitional word (and, while), and soon we have strayed into a wilderness that seems to have no road back out. Let the humble period be your savior. There’s no sentence too short to be acceptable in the eyes of God.

WILLIAM ZINSSER

Avoid Good Writing While Composing

It’s too disturbing to read a writer with a good style when you’re in the middle of putting your work together. It’s very much like taking your car apart and having all the pieces on the floor when somebody rides by in a Ferrari. Now, you may hear a note in the Ferrari that isn’t good and say, That motor needs a little tuning. But nonetheless the car is there and yours is on the floor. So while I’m working on a book, I rarely read more than The New York Times.

NORMAN MAILER

Crass Stupidities Shall Not Be Played Upon the Reader

Crass stupidities shall not be played upon the reader . . . by either the author or the people in the tale.

     The personages of a tale shall confine themselves to possibilities and let miracles alone; or, if they venture a miracle, the author must so plausibly set it forth as to make it look possible and reasonable.

     The author shall make the reader feel a deep interest in the personages of his tale and in their fate.

MARK TWAIN