There's No Free Lunch

You most likely need a thesaurus, a rudimentary grammar book, and a grip on reality. This latter means: there's no free lunch. Writing is work. It's also gambling. You don't get a pension plan. Other people can help you a bit, but ­essentially you're on your own. Nobody is making you do this: you chose it, so don't whine.

MARGARET ATWOOD

The Storytelling Ability

Part of the storytelling ability is simply the anticipation of boredom and the introduction of a sudden surprise. To be a good storyteller you need to have first internalized the audience: that subvocal groan that says, “Okay, get on with it.” Not that you always have to cater to the audience’s expectations: you can cross them up, frustrate them, prolong their tension, though that too can be a way of entertaining them. In any case, you have to be aware of their demands, whether you satisfy them or not.

PHILLIP LOPATE