Streamline Your Message

Nobody—not even your dog or your mother—has the slightest interest in your commercial for Rice Krispies or Delco batteries or Preparation H. Nor does anybody care about your one-act play, your Facebook page or your new sesame chicken joint at Canal and Tchoupitoulas. It isn’t that people are mean or cruel. They’re just busy. Nobody wants to read your shit. What’s the answer? 1) Streamline your message. Focus it and pare it down to its simplest, clearest, easiest-to-understand form. 2) Make its expression fun. Or sexy or interesting or scary or informative. Make it so compelling that a person would have to be crazy NOT to read it. 3) Apply that to all forms of writing or art or commerce.

STEVEN PRESSFIELD

Respect Your First Draft

Respect your first draft! It’s your child, just a little uncoordinated and unkempt. Don’t throw that baby out with the bathwater. The fact that you wrote it makes it significant. You must have been trying to say something, even though the manuscript may look like subliterate Sanskrit to you now.

CAROLYN SEE

Assume the Reader Is at Least as Smart as You Are

Always assume the reader is at least as smart as you are. Show, Don’t Tell. It’s coaching, not teaching. Be specific. If you can’t paint a picture of it, it’s an abstraction. If you can paint a picture of it, it’s a specificity. Good writing is specific writing, and specific writing is good writing. Be specific. “No ideas but in things,” wrote William Carlos Williams—the five most golden words there ever were, for a writer. Don’t tell us it was hot, but instead, like Eudora Welty, remind us that the fading pink roses were the color of a bird dog’s panting tongue. That the ceaseless sound of the cicadas in the trees high overhead was like the sound of grain being poured into a metal bucket. Specificity is the lever, the pry bar, by which you lift up new universes and make readers believe all things. 

RICK BASS

We Must Not Be Defeated

There is, I hope, a thesis in my work: we may encounter many defeats, but we must not be defeated. That sounds goody-two-shoes, I know, but I believe that a diamond is the result of extreme pressure and time. Less time is crystal. Less than that is coal. Less than that is fossilized leaves. Less than that it’s just plain dirt. In all my work, in the movies I write, the lyrics, the poetry, the prose, the essays, I am saying that we may encounter many defeats—maybe it’s imperative that we encounter the defeats—but we are much stronger than we appear to be and maybe much better than we allow ourselves to be. 

MAYA ANGELOU

Stories Are Compasses and Architecture

Stories are compasses and architecture; we navigate by them, we build our sanctuaries and our prisons out of them, and to be without a story is to be lost in the vastness of a world that spreads in all directions like arctic tundra or sea ice. To love someone is to put yourself in their story, or figure out how to tell yourself their story.

REBECCA SOLNIT

Make Your Characters Want Something Right Away

When I used to teach creative writing, I would tell the students to make their characters want something right away—even if it’s only a glass of water. Characters paralyzed by the meaninglessness of modern life still have to drink water from time to time.

KURT VONNEGUT

Process Is Nothing

Process is nothing; erase your tracks. The path is not the work. I hope your tracks have grown over; I hope birds ate the crumbs; I hope you will toss it all and not look back.

ANNIE DILLARD

Human Nature Is the Great Constant

I think humans are the most interesting thing I know about. They're inexhaustibly interesting. And I think one of the great beauties of the novel as a form is that it shows us that human nature is the great constant. Human nature is the same in all places, in all times, in all languages. And that makes it the great subject of any writer's life, just to try and explore this vast ocean of human beings.

SALMAN RUSHDIE

Craft Is a Dangerous Thing

I think craft is a dangerous thing. I saw a trailer for a movie, I don’t want to say what the movie is, but it’s coming out soon. And it was gorgeous, it was… gorgeous. And it made me really depressed, and I was trying to figure out why. I think there was an amazing amount of craft and skill on the part of the filmmakers in this movie. And yet it was the same shit. I know that this movie is going to do really well, and I know that the people who made it are going to get rewarded for it, and so the cycle continues. So I think the danger of craft is that it needs to be in second position to what it is that you’re doing. It’s seductive to put it in first position, often because what you’re doing is meaningless or worthless, or just more of the same. So you can distinguish yourself by being very, very good at it. I think you need to be willing to be naked when you do anything creatively in film or any other form, that’s really what you have to do because otherwise it’s very hard to separate it from marketing. I think that it just sort of becomes what it’s about.

CHARLIE KAUFMAN

Brick by Brick

My goal when I sit down to write out of my own circumstances is not to make myself transparent. In fact, I am building an edifice. Stone by stone, I am constructing a story. Brick by brick, I am learning what image, what memory belongs to what. I am arranging the pieces that come my way, as Virginia Woolf suggests in her diary. I am attempting to make a piece of music as clear, as emotionally resonant and orderly, as a sonata. I am striving to make order out of chaos, which is the sweetest pleasure I know. When I succeed, I have a thing, this story, to offer. It isn’t me. It isn’t even a facsimile. I have used my life — rather than my life using me — to make something more beautiful and refined than I could ever be.

DANI SHAPIRO