Streamline Your Message

Nobody—not even your dog or your mother—has the slightest interest in your commercial for Rice Krispies or Delco batteries or Preparation H. Nor does anybody care about your one-act play, your Facebook page or your new sesame chicken joint at Canal and Tchoupitoulas. It isn’t that people are mean or cruel. They’re just busy. Nobody wants to read your shit. What’s the answer? 1) Streamline your message. Focus it and pare it down to its simplest, clearest, easiest-to-understand form. 2) Make its expression fun. Or sexy or interesting or scary or informative. Make it so compelling that a person would have to be crazy NOT to read it. 3) Apply that to all forms of writing or art or commerce.

STEVEN PRESSFIELD

Whom Are You Writing For?

It comes back to the question, whom are you writing for? Who are the readers you want? Who are the people you want to engage with the things that matter most to you? And for me, it's people who don't need it all spelled out because they know it, they understand it. That's why there's so much I can't read because I get so exasperated. Someone starts describing the character boarding the plane and pulling the seat back. And I just want to say, Babe, I have been downtown. I have been up in a plane. Give me some credit.

AMY HEMPEL

Pay Attention

A writer is like a tuning fork: We respond when we’re struck by something. The thing is to pay attention, to be ready forradical empathy. If we empty ourselves of ourselves we’ll be able to vibrate in synchrony with something deep and powerful. If we’re lucky we’ll transmit a strong pure note, one that isn’t ours, but which passes through us. If we’re lucky, it will be a note that reverberates and expands, one that other people will hear and understand.

ROXANA ROBINSON

Don't Make It Up

The last rule of memoir club: don’t make it up. If you don’t remember or you don’t have artifacts, ask everyone around you. Take this opportunity to interview all the crushes you ever had. Small details trigger other memories or might lead to questions that wouldn’t normally arise. (Why didn’t you take me to prom? Did we smoke weed and THEN go to Subway or go to Subway and then smoke weed?) Details are important and getting them right is what makes writing good. This is your life but there were witnesses and they can help piece together what happened. It’s not always what you think or what you remember.

JAIME LOWE

You Can't Write What You Wouldn't Read

The most important thing is you can’t write what you wouldn’t read for pleasure. It’s a mistake to analyze the market thinking you can write whatever is hot. You can’t say you’re going to write romance when you don’t even like it. You need to write what you would read if you expect anybody else to read it. And you have to be driven. You have to have the three D’s: drive, discipline and desire. If you’re missing any one of those three, you can have all the talent in the world, but it’s going to be really hard to get anything done.

NORA ROBERTS

A Novel Takes Over a Writer's Life

I just write what I want to write. Quiet is very beautiful to me, the medium of everything that matters. I'm grateful for the patience of my readers, certainly. But the fact is that a novel takes over a writer's life for literal years. What I write, day by day and word by word, is much of my felt life. It would be a terrible capitulation to give up my explorations of quiet because of anxiety about the receptiveness of readers. I have found that readers are very much to be trusted.

MARILYNNE ROBINSON

Writing Is Physical

Writing is physical. Thoreau said that over time an old poet learns to guard his or her moods as carefully as a cat watches a mouse. Hemingway advised writers to quit work each day with a bit of juice in the tank, knowing what would be coming the next day—a line of dialogue, a scene—so the writer could then slip more easily back into the dream of the story and not have to expend extra mental and physical energy—the sparks of friction—diving back down into the dream. He didn’t use those words—he compared the process instead to turning down the flame in a pilot lamp to the cool blue glow of just-waiting—but I like to think of it as a diving-down, a submersion, a re-immersion, into the subconscious: the wellspring of discovery, at which the traditional lens-shaped structure of the short story—six to eighteen pages—excels at delivering. 

RICK BASS

Leave It Alone

Another way to see your work freshly is to leave it alone and come back to it after time has passed. I will quite often begin a piece of writing, even hastily, getting a few lines or sentences down, with a title, and then leave it and work on other things, and sometimes I leave it for so long—weeks or months—that when I see the title again I wonder what it is, and even when I read it I don’t recognize it, having completely forgotten it existed.

LYDIA DAVIS