I saw a trailer for a movie, I don’t want to say what the movie is, but it’s coming out soon. And it was gorgeous, it was…gorgeous. And it made me really depressed, and I was trying to figure out why. I think there was an amazing amount of craft and skill on the part of the filmmakers in this movie. And yet it was the same shit. I know that this movie is going to do really well, and I know that the people who made it are going to get rewarded for it, and so the cycle continues. So I think the danger of craft is that it needs to be in second position to what it is that you’re doing. It’s seductive to put it in first position, often because what you’re doing is meaningless or worthless, or just more of the same. So you can distinguish yourself by being very, very good at it. I think you need to be willing to be naked when you do anything creatively in film or any other form, that’s really what you have to do because otherwise it’s very hard to separate it from marketing. I think that it just sort of becomes what it’s about.

CHARLIE KAUFMAN